Full-chain digital seafood traceability platform
Proven traceability infrastructure. Powering tuna at scale.
SmarTuna captures verified data from the first mile — the moment fishing or harvest begins — and turns it into proof you can stand behind. Proof that protects your brand, clears customs, and substantiates every claim you make.
The shift
One platform. Full-chain proof. Zero guesswork.
Most traceability starts too late — at the first processing document, where your origin is already someone else's paperwork. If the data behind it is missing, you're trusting documents, not evidence.
SmarTuna starts at the vessel and the farm. It captures verified data at the source and carries it in one unbroken chain to the code on the pack. That's the difference between documenting your supply chain and proving it — and it's the difference buyers, auditors and regulators are increasingly asking you to show.
Solutions
One platform, every proof you need.
Wherever the pressure is coming from, it starts with the same thing: verified data from the source. Choose where it matters most to you.
Prevent IUU & unsustainable sourcing
Screen every vessel and farm before you buy, so illegal or unsustainable product never enters your chain.
→Clear customs the first time
Check consignments against EU CATCH, US SIMP and FSMA before they ship — and stop losing weeks at the border.
→Cut the cost of compliance
Capture data once and let compliance fall out of it, instead of paying for it by hand on every shipment.
→Prove sustainability & social claims
Back every claim — environmental and social — with evidence tied to the batch it covers.
→Full-chain traceability
One verified record, from the vessel or farm all the way to the code on the pack.
→Data exchange & interoperability
Share the proof a partner needs, on the standard, without exposing your business.
→Consumer transparency & DPP readiness
Turn a production code into the verified story behind the product — ready for the passport requirements coming to the category.
→How it works
From ocean to shelf, in one record.
Capture at the source.
Satellite VMS and AIS, catch data and discharge volumes become a verified Raw Material ID — before processing begins.
Build the chain.
Every transfer, transformation and shipment links on GS1-EPCIS, fully GDST-compatible, through to the finished product.
Prove it on demand.
Screening, proof points and documentation attach to the batch — ready for a buyer, an auditor, a regulator, or a consumer scanning a code.
Built for your role
Wherever you sit in the chain, the proof starts here.
The same verified record answers a different question for everyone who touches it. Find yours.
Why SmarTuna
Proof built by the people who pioneered it.
SmarTuna is developed by Pacifical, the team behind the traceability system used by the world's largest MSC-certified purse-seine tuna fishery — now built for all seafood, across every ocean, species and method.
Standards-native
GS1-EPCIS, fully GDST-compatible, so your data travels cleanly across the whole chain.
Verified against the record
Screening across 15+ regulatory and certification databases, from IUU lists to MSC and ASC chain of custody.
Yours, and confidential
You decide what each partner sees. Your data is never stored beyond your control, never shared, never sold.
Readiness check
Not sure where your chain stands?
See what it can prove today. Five questions, about two minutes, and a clear picture of where you're already verified and where there's most to gain. Nothing you enter is stored.
Ready to put the proof behind your promises?
See how SmarTuna turns full-chain data into sourcing you can defend, compliance you can rely on, and claims your buyers can verify for themselves.